Introducing HMC Mobile from IBM

Designing the launch website for the official IBM Hardware Management Console app

Role:User Experience Designer

Date:2017-2018

Site:http://ibm.biz/hmc-mobile

Skills:Wireframing, Motion Design, Visual Design

The IBM® HMC Mobile for Z and LinuxONE (HMC Mobile) app provides an easy-to-use interface for securely monitoring and managing IBM Z® (Z) and LinuxONE systems from anywhere. For the release of the HMC Mobile app, I lead the design of the mobile app's product website, designing the wireframes for all pages and overseeing the visual design and development implementation for the site.

*PLEASE NOTE* This project features ongoing design effort and therefore is represented through high level descriptions of interactions and interfaces. The project will be updated with additional details in early 2018 as designs are publicly released. In the meantime, I'd be happy to discuss my process and experience in confidence.

The Approach

The HMC Mobile website project has primarily three goals:

Design a website for users to discover the newly released mobile app, understand its features, and reduce the learning curve through immediate support


The HMC Mobile website is divided into 3 sections: the overview of the features, including calls to actions to download the app, the FAQs and a Contact page.

Select screens

The Design Process

  • Step 1.

    Identify key message

    Determined which features to highlight on the homepage.

  • Step 2.

    Anticipate the first time user

    Mapped out scenarios for new users, compiled questions that users most likely will have and identified optimal answer formats.

    Step 2.

    Anticipate the first time user
  • Step 3.

    Iterate, iterate, iterate

    Designed multiple wireframes for all pages. Concept, present, critique, throw out, repeat.

  • Step 4.

    Development review

    Collaborated with the visual designer and front end developer to oversee the site implementation.

    Step 4.

    Development review
  • Step 5.

    Assess the feedback

    Analyze the user data and feedback to enhace the site's user experience.